When a product has been made and ready to be launched to the public the next steps to be taken by the startup is branding or promoting the ‘identity’ of startup. Of course, many ways you can do to show the brand of startup, ranging from promotional activities launched internally to hire outside parties such as agencies to accelerate the process of branding, especially for a new startup. The following article will help you do the branding and promotion of proper startup.
Define the target market
Demographics in this case is important, because it will determine the target market that you seek. Do the millenial, housewives, office workers and others. For it to do a survey and collect the data and then match and find the right target market for your product. Avoid doing promotional or branding ‘for all’, it is considered less accurate and will not give a good effect for product and brand your startup.
Learn the brand from competitors
Another good way to do is learn about the brand from competitors. Starting from the logo and the color chosen, the target market targeted, the approach taken and others. Make sure you do not give the same product or approach to your competitors. Learn well, take the positive essence then implement the startup of your brand in a different way.
Boost your profits more
Since the beginning try to determine the advantages or benefits of what you want to highlight and certainly a significant difference with your competitors. For example, if you want to give a discount, lower prices than competitors, bonuses more attractive than competitors and others. Create an opportunity or benefit that makes your brand different by brand competitors.
Position your brand as a ‘person’
When determining the appropriate course brand choice will fall to the right logo to the appropriate color, however, another way to do this is by positioning a brand you like as a person. If the company you are, what gender-matched? Man or woman? Young or mature? Clothing such as what is normally charged?
By placing your brand like a ‘person’ could be more personal approach to your potential customers.
Create a brand that ‘relatable’
Not only the choice of the appropriate font for the name, the logo can reflect the identity of the company or a color that can describe the characteristic of wanting startup services you provide, ideally right branding process is when a color logo to be interpreted to all the aspects. Thus all people, aged up professions can ‘relate’ with your brand more personal.
Ask the expert assistance
If all aspects have been fulfilled and startup you are ready to do branding, the next step is to ask the help of experts. Starting from the logo consultant to the agency. Of course, remains a priority for your startup owners to participate in the process of making the logo to the implementation of the branding process, but if you want the branding process runs smoothly, entrust all these processes to experts who can help you.